发布时间：2026-02-11 18:14:06 文章来源：
2月6日，和振伟会长率队前往上海，与中央广播电视总台长三角总部策划部主任方铁林座谈，围绕我会服务国内企业出海的战略布局以及与央视“数字中国”板块的深度融合等议题进行深入交流。
方铁林首先介绍了总台长三角总部在区域协同发展、内容创新与国际传播等方面的平台资源与功能布局。他表示，总台长三角总部将持续发挥中央媒体的渠道与品牌优势，支持中国企业“走出去”相关宣传与国际合作资源对接，并建议在推动企业出海服务中设立阶段性目标，力争实现“服务百家企业、达成百亿规模”。
和振伟就双方具体合作方向提出了几点建议。他指出，中海协愿意共同筹建“数字中国”专委会，推动人工智能、大模型等数字化服务与企业出海深度融合，并希望与总台长三角总部在这些领域深化协同，共同搭建服务平台。同时，中海协建议双方在上海推动建设“中企出海（长三角）综合服务港”，整合政策、金融、法律、物流、媒体等资源，为企业提供一站式出海服务，期待长三角总部在品牌传播、资源对接等方面给予支持。此外，和振伟还介绍了由中海协主办了十四届的“中国对外投资合作洽谈会”的相关情况，希望通过与总台上海总站及地方政府等多方合作，共同打造高规格、实效化的国际投资促进平台。
双方一致认为，应进一步深化中海协与总台长三角总部的常态化协作机制，围绕企业出海所需，共同开展项目对接、专题活动、媒体宣传等多维度合作，提升中国企业在国际市场的整体竞争力与影响力。
CMG数字中国运营负责人牟盛，上海央盛开源文化有限公司CEO丁微上，中海协办公室主任晏清林、业务一部主任刘娜一同参加上述活动。
CODA Delegation Visits CMG Yangtze River Delta Headquarters
On February 6, President He Zhenwei led a delegation to visit the CMG Yangtze River Delta Headquarters in Shanghai for a meeting with Fang Tielin, Director of the Planning Department. The discussions centered on the strategic alignment of serving domestic enterprises' global expansion and deepening the integration with CMG's "Digital China" sector. Fang Tielin outlined the resources and strategic positioning of the Yangtze River Delta Headquarters in regional coordinated development, content innovation, and international communication. He expressed the headquarters' commitment to leveraging its advantages as a national media platform to support initiatives promoting Chinese companies' "going global" and to facilitate international cooperation resources. He also proposed setting phased goals, such as "serving a hundred enterprises and achieving a hundred-billion-scale impact." He Zhenwei put forward several specific collaboration proposals, including jointly establishing a "Digital China" special committee to integrate AI, large models, and other digital services with corporate outbound expansion. He suggested deepening cooperation with the Yangtze River Delta Headquarters to jointly build a service platform. Furthermore, he proposed promoting the establishment of a "Chinese Enterprise Outbound (Yangtze River Delta) Comprehensive Service Port" in Shanghai, which would consolidate resources in policy, finance, legal affairs, logistics, and media to offer one-stop support for businesses. He also expressed hope for the headquarters' support in brand communication and resource linkage. Additionally, He Zhenwei introduced the "China Overseas Investment Fair," hosted by CCOIC for 14 sessions, and looked forward to collaborating with CMG's Shanghai Station, local governments, and other parties to create a high-level, results-oriented international investment promotion platform. Both sides agreed to further enhance the regular collaboration mechanism between CCOIC and the CMG Yangtze River Delta Headquarters, undertaking multi-dimensional cooperation in project matchmaking, thematic events, and media promotion tailored to the needs of enterprises going global, thereby boosting Chinese companies' overall competitiveness and influence in the international market. CMG Digital China Operations Head Mu Sheng, Shanghai Yangsheng Kaiyuan Culture Co., Ltd. CEO Ding Weishang, CCOIC Office Director Yan Qinglin, and Business Department I Director Liu Na also participated in the event.
